Category: Industry & Vendors
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We Just Pulled All Our Clients Off Lawyers.com — Here’s the Math
Eleven retainers, gone in an afternoon. The cost-per-signed-case math behind why we pulled every client off Lawyers.com, what we did with the reallocated budget, and the five-rung framework for cutting any vendor.
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How to Get Out of a Scorpion Contract Without Paying Penalties
The playbook for exiting a long-term legal SEO agency contract — the three legitimate paths out, what’s actually negotiable, and what to never sign next time.
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The $7K-a-Month Legal SEO Retainer Benchmark Is a Myth
The $7K/month legal SEO retainer is a vendor-perpetuated anchor. Real benchmarks vary 3x by firm size. Honest math on what law firms actually pay.