PHX Search Co. is Phoenix-based. We lead with local because most law firms we work with do most of their business inside a defined geographic radius — and the SEO playbook for “your firm in your city” is different from generic legal SEO. The eight pages below cover the cities we work in most across the Phoenix metro.
These aren’t templated city pages with the city name swapped in. Each one reflects what’s actually different about doing legal SEO in that market — the demographic, the competitive landscape, the search volume patterns, the courts the firms practice in.
The cities we work in
We work nationally too — most of our clients are within driving distance of Phoenix, but we don’t restrict to it. If you’re a law firm anywhere in the U.S. and the rest of our approach resonates, we should talk regardless of geography.
Phoenix
The canonical market. Downtown Phoenix is the legal-services epicenter of the state. Brutal pack competition for PI, established criminal defense bar, growing employment plaintiff scene. SEO for Phoenix law firms →
Scottsdale
Affluent demographics, high-net-worth practice areas overrepresented. Estate planning and business law dominate the Scottsdale legal scene. Design-conscious local firms. SEO for Scottsdale law firms →
Tempe
ASU shapes the market. Major source of young-professional clients and university-related criminal defense (DUI, drug). Denser, walkable downtown. SEO for Tempe law firms →
Mesa
The East Valley anchor. Working-class core, strong PI from the Loop 60 / 202 / Red Mountain corridors. Less competitive search than Phoenix-proper for many practice areas. SEO for Mesa law firms →
Chandler
Tech-corridor city. Intel, semiconductor manufacturing, white-collar professional clientele. Growing tech-employment sub-practice. Stronger corporate tilt than other East Valley cities. SEO for Chandler law firms →
Gilbert
Family-heavy demographic, suburban character. Strong family law and estate planning practice mix. Recent rapid growth has expanded the local legal market. SEO for Gilbert law firms →
Glendale
West Valley anchor. Westgate Entertainment District, State Farm Stadium and Desert Diamond Arena drive specific PI/DUI volume. Less saturated search environment. SEO for Glendale law firms →
Peoria
Northwest Valley. Growing fast. Less mature legal-services market than Phoenix-proper. Cross-pollination with Sun City retirement-services makes estate planning particularly relevant. SEO for Peoria law firms →
— The owner, PHX Search Co.